Welcome to Genius Spa Marketing & Sales
-
1
Genius Marketing And Sales Foundation
- Customizing your spa marketing plan
- Knowing your numbers - acquisition cost
- Your clients' lifetime value
- Choosing your marketing mix
- Setting your budget and your sales goals
- Identifying your CMO, CSO - Chief Marketing Officer, Chief Sales Officer
- Marketing platforms and tools needed to practice Genius Marketing and Sales
-
2
Secrets To Capturing More Prospects And Converting Them Into Clients
- Where to find more prospects?
- Content needed to build your prospect list
- Your offer to gain opt-ins
- Using Facebook and Pinterest secrets to gain new traffic
- Look for viral content to reach more people
- Know your competition and tap into their traffic
- How to use pixels to your advantage and to generate sales
-
3
How To Launch An Effective Facebook Campaign
- FB Campaign strategy - offer and goals
- Best way to use images
- Creating a hook & great copy
- Call-to-action that converts
- Landing pages and selling
- Budget and tracking
- *Receive a sample campaign
-
4
Creating Your Sales Funnels
- Make your emails rock!
- Improving your email open rate
- Educational and promotion email
- Case studies - Email critique
- Improving the copy and layout to generate more sales
- Sample email template - structure
- Dos and don'ts of email selling
- Upgrading opportunities in the shopping cart
- Click funnel map
-
5
Making Money With Blogs And Newsletters
- Why should you blog or have a newsletter?
- Great content for newsletter and blog
- Design and responsive essentials
- Email platforms
- Positioning promotions within the newsletter
- Multi-purpose your content
- Tips to increase engagement and revenue
-
6
Hosting Profitable Lunch And Learn Events
- Why lunch and learn
- Define the event goals
- Planning the Lunch and Learn
- The Invitation, the topic and RSVP
- Marketing the event
- The agenda and education
- The offer & urgency
- Sales
- Measuring performance
-
7
Converting Leads Into Sales
- Website, events, advertising campaigns, and leads
- Email sequences to build relations
- Call follow-up scripts
- Direct mail options
- Converting prospects to sales strategies
- Selling programs and memberships
-
8
Marketing With Gift Cards
- Why gift card marketing?
- Generating new clients with gift cards
- What should the gift offer be?
- B2B relations
- Tools you will need
- Tracking efforts
- First visit gift card essential protocols
- Team compensation
- Sales results
-
9
Ready, Set, Action
- Why video?
- Creating your YouTube channel
- What types of videos should you do?
- Videos you should have on your website
- Equipment you need to create videos
- Multi-purpose your video
- Generate money/sales with videos
- How to gain video testimonials
- Vlogging that engages and educates
- Video samples
-
10
How To Write Press Releases And Gain Free Pr
- Why press releases?
- How to market your business with press releases
- Steps to write a press release
- Your media list
- Building relations with the local media
- Host a media event
- Publishing your press release
-
11
How To Generate More Qualified Prospects
- Why Focus on Lead/prospecting Generation
- Lead Demographics and Qualification
- Where to Find the Best Leads/Prospects
- Through the Website
- Events, B2B Relations, tradeshows
- Referrals, Cross Marketing
- Video and YouTube
- Newsletter, Contest, Sweepstakes, Sponsorships and more...
- Lead Management
-
12
Become A Celebrity
- Improve your positioning
- Write articles and a book
- Be on video
- Build relationships with local media
- Become the go-to person
- Make money with your celebrity status
Join Now!
& Watch Your Business Growing To Double Digits!
Membership Price
$99 Per Month
Fast Track!
Receive All 12 Modules At Once
Want To Soar Quicker?
Gain access to all 12 modules immediately (Regular price: $1788)
Receive all 12 Modules for only $999
Three Easy Payment Of $333
